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zzthex (February 6, 2008 at 6:59 pm)
That animatic sucked a fat one.
tadpoleontheweb (February 3, 2008 at 3:05 pm)
Exactly as others have cited, a company that puts its faith in a focus group is abdicating its ability to come up with innovative branding and will often make a decision which could have devastating effects. Let the creative, smart people have full reign and you'll produce magic. Focus groups are the death of ideas.
sillynrz (February 3, 2008 at 1:51 pm)
what... no chimp??
AceTracer (February 3, 2008 at 5:59 am)
Morons. This is why we never see movies like Blade Runner and Brazil anymore. They would just be focus grouped to death.
AnarchistJim (February 2, 2008 at 10:12 pm)
My first reaction upon seeing this was.. huh? 1984 in 2008? not really a great adThe 1984 spot is one of the best commercials ever. But it worked because it was so timely. It _was_ 1984, Russia was a totalitarian superpower, and the corporate office of IBM probably looked a lot like the commercial. ;-)Context matters alot, and it's difficult to see the 1984 ad having as much power and impact during the 2008 Superbowl as it did during the 1984 Superbowl, when DOS and mainframes still reigned.
falloutfreak247 (February 2, 2008 at 6:42 pm)
wow... people are stupid. they completely misinterpreted that commercial. -_-
nicksp (February 2, 2008 at 3:13 pm)
A great commercial commented by a low IQ group. It's dumb.
jpferreira81 (February 2, 2008 at 3:55 am)
focus group does work. just gather a group with above 100 IQ and you'll be fine...that's what i do here in brazil. i don't put together stupid people because you know what wil come out of that...
x2v2 (February 2, 2008 at 2:45 am)
this is why focus groups don't work
phoneunlisted (February 2, 2008 at 2:02 am)
those people have NO idea. | 
