Brian Gruber Fora TV

"YouTube + C-SPAN" = Fora.TV, High Brow Video Site, Has Sponsorship Deal with PfizerFora.TV, is a bit of an amalgam of C-SPAN and YouTube: a vast collection of authoritative academic, government, NGO and business conferences, speeches and summits from around the globe.Health care is a substantial channel on Fora, and Pfizer has just come on board as the channel sponsor. It's the first sponsor for Fora.We think for image-conscience companies like Pfizer, being associated with such authoritative content is a big plus. As we figure out the commercialization of niche Web video, the sponsorship model is the way to go.Here's the Wall Street Journal's Lee Gomes with a very interesting take on the sector and Fora. William Randolph Hearst III is the principal investor in the company.I caught up with Fora founder and CEO Brian Gruber in his San Franicisco office a few weeks back. Brian is a former senior executive at C-SPAN and ZDTV.-- Andy PlesserPosted on Wednesday, September 12, 2007

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: BeetTV

Length: 02:45
Rating: 5.00
Views: 1126

Tags: FORA  Gruber  Pfizer  

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